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Vision has always been important. Having a vision consistently contributes to organizations in a number of ways:
But today there are some different things going on that really affect the importance of vision.
We’re in the midst of major sea changes going on almost in every industry. Here are some examples:
Almost any industry you touch today is going through that kind of a shift and that’s what is driving a need for vision and increasing its importance.
In addition to industry changes, we have a significant talent war going on today. There’s so much growth happening right now and people are vying for employees. And employees are not necessarily motivated by traditional metrics of profit, revenue growth, and market share growth. That’s not what really turns them on.
Employees today care about contributing to something that matters. They want to make a difference and they want to work in an organization that is sustainable for the business and themselves. They want to give and commit themselves to something that’s bigger than them or the mighty dollar.
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