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Generally, people look to CEO’s or to leaders to be the visionaries. While some CEO’s or leaders are extremely visionary and can and do inspire their workforce, most traditional vision statements and leaders just don’t address the broader expectations of employees today.
Sometimes the vision statement created by a CEO or top leadership team actually raises questions for employees about what the vision actually means and how it relates to what they are doing on a day-to-day basis.
In a time when employee engagement score in most companies are extremely low, the opportunity today is to engage a group of broader stakeholders in creating a compelling vision and the CEO or leader can be part of that facilitation process. They can engage their immediate team, or larger, deeper groups of people down within their organizations and really stimulate not only great ideas about where the company is going, but also to gain their commitment, passion and ownership of wanting to fulfill that vision.
That is a real difference and it addresses what is missing today in the lack of engagement: creating greater commitment and ownership for a much larger set of stakeholders.
Part 2 of 3